EXPERIENCE THE POWER OF THE COMMONWEALTH GAMES: SHOT PUT ON TOUR
Peroni’s Amici influencer programme needed an annual event with staying power – something that could run year after year without feeling like a repeat.
The brief was to build and sustain an annual influencer event for Peroni’s Amici programme that felt genuinely premium, not formulaic. The event needed to work in Auckland without defaulting to obvious venues – and to hold up visually and experientially each time it ran.
We developed Peroni Cinema: an intimate, invitation-only open-air screening for Peroni’s influencer network, held in unexpected Auckland locations that gave each edition its own character. Venues included the rooftop of Auckland’s Law Society building and a picturesque waterfront setting. We sourced the screen, secured film rights, designed the styling – deckchairs, facade, lighting, ambience – and managed the full event experience. Each year delivered something that felt curated and worth attending, not recycled.
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