PERONI
Tour de
Waiheke

Project

Bringing the Amalfi Coast to our shores for the Tour de Waiheke

Client

Treasury Wine Estates

We took 12 influencers to Waiheke, for a day most unlike New Zealand. Arriving on a private launch, the Insta-famous tour party each put on a personalised hand-painted helmet, then rode a custom-branded Vespa for an Amalfi-inspired tour around the island. The amplified experience ended at Poderi Crisci, where our special guests dined on a culinary tour of Italy.

Peroni helmet 133
Peroni helmet 135
Peroni waiheke

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