Our work includes brand activations, brand experiences, event management, conferences, and internal corporate engagement.
A brand experience should never be a “flash in the pan.” To truly maximise the value of an activation, it needs to be amplified, shared, and discussed across a variety of media channels.
At Marvel, we offer expert Media leverage and PR integration to ensure that your project’s impact continues long after the physical event has ended. We think about the “media-ability” of an event from the very first creative session – designing moments that are not only beautiful in person but are specifically engineered to be “Instagrammable” and “newsworthy.”
We take a “media-agnostic” and highly collaborative approach to PR. We understand that many of our clients have long-standing relationships with their own PR or media-buying agencies. In these cases, we act as the perfect partner, providing your agency with the assets, access, and information they need to tell the story effectively.
We speak the language of PR, understanding lead times, “exclusive” pitches, and the type of imagery that editors are looking for. We work seamlessly within your existing ecosystem to ensure that the event and the communication strategy are perfectly synchronised.
For clients who do not have an existing PR partner, we offer access to our own network of specialist media experts. We can manage the entire media lifecycle of an event – from crafting the initial press release and managing the guest list to hosting media on-site and tracking post-event coverage. We focus on “quality of coverage” over “quantity,” aiming for placements in titles that matter to your target demographic.
We use the live event as a content engine, capturing high-quality video and photography that can be used across social media, internal communications, and traditional press.
Ultimately, our goal with PR & Media Leverage is to create an “echo chamber.” We want the people who were in the room to feel like they were part of something exclusive, and the people who weren’t there to wish they had been.
By strategically amplifying the most compelling elements of the experience, we increase the “share of voice” for your brand and turn a one-day activation into a multi-week conversation. We don’t just build experiences; we build stories that the media loves to tell.
We speak the language of PR, understanding lead times, “exclusive” pitches, and the type of imagery that editors are looking for. We work seamlessly within your existing ecosystem to ensure that the event and the communication strategy are perfectly synchronised.
For clients who do not have an existing PR partner, we offer access to our own network of specialist media experts. We can manage the entire media lifecycle of an event – from crafting the initial press release and managing the guest list to hosting media on-site and tracking post-event coverage. We focus on “quality of coverage” over “quantity,” aiming for placements in titles that matter to your target demographic.
We use the live event as a content engine, capturing high-quality video and photography that can be used across social media, internal communications, and traditional press.
Ultimately, our goal with PR & Media Leverage is to create an “echo chamber.” We want the people who were in the room to feel like they were part of something exclusive, and the people who weren’t there to wish they had been.
By strategically amplifying the most compelling elements of the experience, we increase the “share of voice” for your brand and turn a one-day activation into a multi-week conversation. We don’t just build experiences; we build stories that the media loves to tell.
This experience celebrates the land of the West Coast of Auckland. Guests are transported to Woodhill Forest – a 45-minute drive from the Auckland CBD. (This can be executed throughout NZ) Awaiting the guests is a fleet of quad bikes and guests are lead along a forest track. They reach a clearing where our ‘base’ is set up. A pop up marquee tent, prep tables with food, pre prepared shallow hangi pits and our chef. The guests get ‘hands on’ in creating their own gourmet hangi. This is a hands-on experience where our guests prepare and cook their own meal under the watchful eye of our chef. Eye fillet, crawfish, chicken breast – a gourmet approach to hangi. The hangi will take 2 hours to cook, and during this time our guests continue their exploration on the quad bikes.
This experience explores Auckland’s Hauraki Gulf from multiple angles. Guests board helicopters for a scenic flight over the central city and out over the Gulf. With a truly unique perspective of the city we fly North and land at Vivian Bay, Kawau Island. An oasis 30 minutes from the CBD is The Beach House, a restaurant/lodge that will be our base for the day. After a quick refreshment stop we head out on the water for a guided paddle board tour that is suitable for all ages and skill levels. Lunch is prepared by The Beach House chefs and our guests dine overlooking Vivian Bay. We complete our Gulf exploration mid-afternoon by boarding a yacht and sailing back to the Auckland CBD. Guests can take an active part of simply sit back and enjoy the experience.
This experience has our guests unlock the northern most region of New Zealand. We helicopter to Cape Reinga to watch the sunset as the Tasman and Pacific Oceans collide. As we do, local iwi share their traditional stories and explain the significance of the region. That night we spend at Kauri Cliff where guests are treated to world class service. The following morning our guests head off for a horse ride along 90 Mile Beach or a round of golf, before heading back for lunch and being flown back to Auckland.
We drive/fly our guests to a remote beach, off the beaten track but chosen to match the guests’ experience level. The day is spent surfing and/or paddle boarding. Waves to yourself, personal tuition from New Zealand’s leading surfer in picture postcard locations. A marque is set to provide shade, a place to relax or convert to a boardroom table, while local chefs keeps our guests well feed and hydrated throughout the day.