EXPERIENCE THE POWER OF THE COMMONWEALTH GAMES: SHOT PUT ON TOUR
Squealing Pig had a quality wine and almost no profile in New Zealand. The brief wasn’t to run an event it was to create a moment the media couldn’t ignore and guests couldn’t stop talking about.
Break through a crowded market and make Squealing Pig genuinely talked-about in New Zealand – without a big advertising budget. The challenge was to create something with cultural credibility, editorial appeal, and the kind of scarcity that makes people pay attention.
We conceived and delivered an exclusive two-night pop-up restaurant inside The Silos on Auckland’s Viaduct – a striking venue that gave the event instant visual drama. Bringing in the chefs from Sydney’s acclaimed Porteno restaurant added serious culinary credibility and gave media and influencers a genuine story to tell. We limited capacity to keep the event rare and desirable – tickets sold out. The PR and media coverage that followed amplified Squealing Pig’s presence far beyond the room.
Exclusive two-night pop-up at The Silos, Viaduct — tickets sold out
Porteno (Sydney) chefs headlined, delivering culinary credibility and media draw
Strong PR and media coverage extended reach well beyond attendees
Scarcity model created demand and word-of-mouth before the doors opened
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