EXPERIENCE THE POWER OF THE COMMONWEALTH GAMES: SHOT PUT ON TOUR
Peroni was a sponsor of the Volvo Ocean Race and our brief was to create an experience that ‘owned’ the in-port environment. We were asked to offer a variety and memorable experiences over the course of the event week – not just one static offering – so people are drawn back, engage more deeply, and share their experience.
We built an authentic bar space where guests could enjoy pizza paired with Peroni, reinforcing the brand’s identity in a tactile, flavourful way.
We curated a week-long experience that included:
Gourmet wood-fired pizzas
Peroni-flavoured gelato to add a novel twist to desserts
Street-art installations to give visual flair and create shareable moments
A cinema night (“Wise Guys cinema night”) to offer entertainment beyond food and drink, giving people another reason to linger and engage.
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