A GLOBAL MULTISPORT CONCEPT IDEATED, DEVELOPED AND EXECUTED TO ADRENALINE-PUMPING PERFECTION

year

Client

Red Bull

Service

Experiential Events

Experiential Marketing

development

Challenge

Create a fresh, compelling race format that goes beyond conventional endurance / adventure events – something that captures the spirit of Red Bull, with high stakes, authenticity and challenge.
Convince Red Bull Global to back a completely original idea, from ideation through to execution.
Execute a complex, multi-day event in remote, rugged terrain. This involved coordinating many moving pieces: multiple high country stations, rough terrain, logistics, safety, athlete support.
Manage a large scale of people: both in participants (200 athletes) and in staffing (80+ staff), ensuring coordination, communication, and safety over two full days through multiple stations.
Maintain consistency, excitement, and quality across repeated annual occurrences (Wanaka, over four years) so that each edition feels fresh and delivers on the promise of “adrenaline-pumping perfection.”

Solution

Conceptualized a global multisport race format – “Red Bull Defiance” – that mixes endurance, adventure, and strategy.
Secured Red Bull Global’s endorsement to support the concept, giving it legitimacy and the resources required.
Chose Wanaka as the location and ran the event over two days, navigating through eight private high country stations. This provided diverse terrain and environment challenges.
Managed full logistics: recruiting and organising ~200 athletes; coordinating ~80 staff; ensuring safety, supplies, transport, communications; managing rest, transitions, etc.
Delivered multiple editions (over four years) with consistency of experience while refining operations and ensuring each event met high adrenaline, quality-driven standards.

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project overview

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EXPERIENCE THE POWER OF THE COMMONWEALTH GAMES: SHOT PUT ON TOUR

A GLOBAL MULTISPORT CONCEPT IDEATED, DEVELOPED AND EXECUTED TO ADRENALINE-PUMPING PERFECTION

year

Client

Red Bull

Service

Experiential Events

tag

Experiential Marketing

development

Challenge

Solution

project overview

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