EXPERIENCE THE POWER OF THE COMMONWEALTH GAMES: SHOT PUT ON TOUR
Perceived as a level below the Olympics, our brief was to demonstrate that the Commonwealth Games represented the world’s elite athletes.
We created a fully portable shot put arena and toured it nationwide, inviting the public to step up and throw. The distances achieved by Dame Valerie Adams and Tom Walsh were marked on the ground – giving every participant an immediate, visceral sense of just how extraordinary those athletes are. The activation travelled to schools, sports events, and public spaces, putting the Commonwealth Games in the hands of the public months before the opening ceremony.
Portable shot put arena toured nationwide to schools, sports events, and public spaces
Dame Valerie Adams’ and Tom Walsh’s distances physically marked for comparison
Created a personal, memorable connection between the public and elite NZ athletes
Delivered well ahead of the Commonwealth Games to build sustained awareness
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