EXPERIENCE THE POWER OF THE COMMONWEALTH GAMES: SHOT PUT ON TOUR
After the pandemic wiped out festival seasons, Babydoll Wines was coming back to Splore. This wasn’t just a booth at a music event – it was a chance to re-establish the brand in the lifestyle space that defines it. We made the winemaker the centrepiece.
Re-enter the Splore Festival with a presence that matches the event’s creative, expressive energy – and that gives attendees a reason to engage with Babydoll beyond picking up a glass.
We put Babydoll’s winemaker, Ruby McManaway, front and centre with live cocktail-making sessions. Attendees crafted drinks like the Babydoll Flirtini, Rosé Lemonade, and Just Peachy – guided by the person who made the wine. The sessions turned every interaction into a story about the brand, not just a transaction. Branding and atmosphere were built around Splore’s own eclectic aesthetic, making Babydoll feel native to the festival rather than planted in it.
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