EXPERIENCE THE POWER OF THE COMMONWEALTH GAMES: SHOT PUT ON TOUR
Peroni wanted an influencer experience that went well beyond a branded dinner. An experience that bought the passion and heart of the Peroni brand to life in New Zealand.
We designed the Tour de Waiheke: a full-day bespoke journey for 12 influencers, beginning with a private launch crossing to set the tone of exclusivity. Each guest received a personalised, hand-painted helmet and rode a custom-branded Vespa through the island. The day ended at Poderi Crisci, where a curated culinary tour of Italy – designed around Peroni’s heritage – brought the concept full circle. Every touchpoint, from transport and apparel to food and setting, was created to look stunning and share naturally.
Private launch to Waiheke for 12 influencers
Custom-branded Vespas and personalised hand-painted helmets for each guest
Curated Italian culinary experience at Poderi Crisci
End-to-end production: transport, styling, apparel, activities, and dining
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