CHILL OUT AND WIN: THE GREAT OLYMPIC ICE BLOCK CHALLENGE

year

Client

New Zealand Olympic Committee

Service

Experiential Events

tag
Experiential Marketing
development

Challenge

  • Raise awareness of the Beijing 2022 Winter Olympics during New Zealand’s summer, amidst COVID‑19 restrictions.
  • Engage the public in a creative, interactive way that aligns with the Olympic spirit.
  • Drive participation and media coverage to maximize reach and impact.

Solution

  • Created a 2m³ ice block, segmented into 32 individual ice cubes, each containing a prize.
  • Implemented a guessing game, where participants estimated the melting time of a specific ice cube; the closest guess won the prize inside.
  • Achieved significant engagement, with media coverage reaching 540,000 people, 584 entries on-site, and over 5,122 people interacting with the installation.
project overview

Our extensive portfolio showcases a diverse range of projects that highlight our expertise in crafting visually compelling and user-centric websites. Each project is a testament to our commitment to excellence and our ability to adapt to the unique needs of our clients. From sleek and professional corporate sites that establish a strong online presence to dynamic and interactive e-commerce platforms that enhance user engagement and drive sales, our designs are both aesthetically pleasing and strategically sound. 

We take pride in our collaborative approach, working closely with clients to understand their brand, goals, and target audience. This ensures that every website we create is not only a beautiful representation of the brand but also a powerful tool for achieving business objectives. Explore our portfolio to see how Abstra transforms concepts into captivating digital experiences, combining cutting-edge technology with innovative design to deliver websites that stand out in the digital landscape. Let us partner with you to elevate your online presence and turn your ideas into extraordinary digital realities.

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