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EXPERIENCE THE POWER OF THE COMMONWEALTH GAMES: SHOT PUT ON TOUR

year

Client

New Zealand Olympic Committee

Service

Experiential Events

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development

Challenge

  • Elevate the perception of the Commonwealth Games, emphasising that athletes competing are elite and world-class.
  • Engage the public in a way that showcases the skill and strength required in events like shot put.
  • Demonstrate the prowess of New Zealand athletes on a global stage.

Solution

  • Created a portable shot put arena, traveling across New Zealand to invite the public to try their hand at the sport.
  • Marked the distances achieved by New Zealand’s elite athletes, Dame Valerie Adams and Tom Walsh, on the field.
  • Provided a tangible experience, allowing participants to compare their throws with those of world-class athletes, highlighting the exceptional skill required in the sport.
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