Squealing Pig Pop Up

Project

The Squealing Pig event that got tickets flying

Client

Treasury Wine Estates

Squealing Pig is a fantastic wine that was suffering from a low profile in New Zealand.

To create the PR swell they were missing, we teamed up with renowned pork chefs from Sydney’s Porteno to create a super exclusive pop-up restaurant in ‘The Silos’ on Auckland’s Viaduct.

Two nights sold out. Staggering level of media and PR coverage.

One very happy client.

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