Ask anyone in New Zealand to name the big players in a category, and they’ll do it without pausing. In a market this size, being
The signature is the easiest part of a sponsorship. Everything that makes it worth having gets decided afterwards, under more time pressure than the deal
The standard launch runs to a familiar script. Invitations go out, guests arrive to canapés and a speech, a cloth comes off a product on
Ask someone about a brand event they went to last year, and they will describe one moment, usually the best one, and then how the
Every week, somewhere in the world, a room full of executives sits through a week of business presentations. Competent content, competent delivery, competent slides. One
Every year, thousands of sales conferences happen. Most of them are forgotten within a week. Not because the venues were bad or the speakers were
A two-metre block of ice sat melting through a New Zealand summer with thirty-two prizes frozen inside it. The only question anyone had to answer
The part of an activation nobody photographs is the skip behind it. A custom build goes up on the Thursday, works beautifully across a weekend,
Every marketer has walked past an activation that was trying too hard. The branding was immaculate, the staff were briefed within an inch of their
